How to link a website on instagram story

They are easy to customize based on your content and branding. You can move them around, rotate and resize them, or change their color. And when Instagram users tap on a link sticker, they are taken to the landing page of the URL you linked to.

How to link a website on instagram story
Example from Fenty Beauty’s Instagram Account

Adding link stickers to your stories is quick and easy to do. Just follow the steps below.

1. Open the Instagram app on your phone and tap the plus icon in the upper-right hand corner. Next, select Story from the menu and then upload a photo or video to create new content.

How to link a website on instagram story

2. Select the sticker icon from the sticker tray and then choose the link sticker from the options available.

How to link a website on instagram story

3. Paste your URL in the link field and then tap done.

How to link a website on instagram story

4.  Adjust the color and size of your link to match your brand aesthetic.

How to link a website on instagram story

Now that you know how to add a link to an Instagram Story, you can use this new feature to promote different types of content.

Promote blog posts

Before Instagram introduced link stickers, it was tricky to share links to articles, especially if you didn't have access to swipe-up links. But now, it's much easier to get your followers to click directly to your blog.

How to link a website on instagram story
Example of how HoneyBook uses link stickers to promote its blog posts

Direct people to specific products

Make it easy for your fans to buy products you showcase in your Instagram Stories. Whenever you post a video or image of something you sell, include a link sticker that takes your customers directly to the product page on your site.

How to link a website on instagram story
How Herschel uses link stickers to promote its products

Encourage people to book your services

Use Instagram Stories to share photos or videos of your service in action, answer questions about the service, or feature happy customers. Then, add a link sticker to send people directly to your booking page.

How to link a website on instagram story
Freshii shares photos of its meals along with link stickers for customers to make an order

Share event sign-up pages

Whether you’re using your website to promote an event or an external tool such as Facebook Events or Google Events to keep track of RSVPs, be sure to add a link sticker to your Instagram Stories so your fans know exactly where to sign up.

How to link a website on instagram story
Insomniac Events uses a link sticker to send customers to its website to purchase event tickets

Make link stickers an effective part of your social media marketing strategy by keeping some of the following tips in mind.

One of the best things about link stickers is that your followers can react to and respond to your stories. This option wasn't available with the previous swipe-up feature. You can use link stickers in your stories to promote your products and engage with your audience at the same time. For example, you can engage your followers with carousel posts, polls, or by asking questions.

If you own a website and wish to share your work on social media platforms such as Instagram and Facebook then you need to read this. With the help of Instagram and Facebook Stories, you can easily share your work and increase your reach to the audience by linking your website. You can also learn to schedule Reels on Instagram.

Also, Read | How to Use Instagram Collab Feature to Collaborate With Others on Posts and Reels

Table of Contents

  • Ways to Link Website on Insta Stories
    • Link Your Website Using Instagram Sticker
    • Mention Link in Bio to Redirect Viewers to Your Website
    • Use Instagram Video Feature to Add a Link to Your Website
  • Add your Website Link to Facebook Stories
  • Wrapping Up: Increase your Audience Reach

If you are an Instagrammer, you can make use of your Instagram skills to add more views to your website. Instagram allows you to link any website on its stories to help viewers to reach their desired page. Follow these simple steps to link your website via Instagram Stories.

  • Open Instagram on your device.
  • Tap on the + icon in the Stories section to create a new Instagram story.
  • Select the media content that you wish to use to create this new story.
  • Tap on the Sticker icon next to the add text button at the top and choose the Link option.


  • Add the link to your website where you wish to redirect your users and click on the Done button.


  • Tap on the Next arrow to finalize changes and use the Share button to post the Instagram Story.


  • That’s it. Your Instagram Story has been successfully uploaded with the clickable link to your website.


Another effective method to link your website to your Instagram story is to add a dedicated text instructing the viewers to visit your profile. Viewers then can click on the clickable link available in your Instagram Bio to explore your website. Follow these simple steps to achieve the same.

  • To use this method, you need to first add a clickable link to your Instagram bio.
  • Open the Instagram app and tap on your profile icon in the bottom right corner of the app screen.
  • Tap on the Edit Profile button to edit your profile bio.


  • In the Edit Profile section, paste the link to your website under the Website Field and tap on the tick icon in the top right corner of the app window to save changes.
  • Now, you will notice a clickable link in your Instagram bio. If you click this link, you will be instantly redirected to your website.
  • The next step is to create a new story instructing our viewers to visit our Instagram bio.
  • Tap on the + icon in the Story section and choose the media files that you wish to use for the Instagram story.


  • Add Text to your story by tapping on the Aa icon in the top toolbar.
  • Type Link in Bio and choose your preferred font and style. Tap on the Done icon and drag this text to your desired position on the Instagram story.
  • Tap on the Your Story button to post this as an Instagram Story.


One of the easiest methods to link a website is to post it as a caption in an Instagram video post. This way, whenever a viewer taps on the video caption, he/she will be instantly redirected to your website. Follow these easy steps to achieve the same.

  • Open the Instagram app and swipe towards the left to open its Camera. Choose Post from the available options and choose a video file to upload on your Instagram profile.
  • Tap on the next arrow icon to move to the next page.
  • Paste the link of your webpage in the caption section and add the other required details.
  • Tap on the Share button to post this Instagram Video.


  • Now, tap on the profile icon in the bottom right corner of the screen and swipe right to open all Instagram Videos.
  • Open your uploaded video in this section and tap on its caption link to instantly redirect to your website.


  • That’s it. You’ve successfully posted a link to your website using the Instagram Video feature

You can also make use of Facebook Stories to link your website for increasing audience reach. Follow this simple working trick to post the link of any website/content to your Facebook profile as a Story.

  • First, copy the link to your website or content that you wish to share as a Facebook story.
  • Now, open a new tab in your web browser and log in to your Facebook account.
  • Further, in the address bar, type the following:

https://m.facebook.com/sharer.php?u=yourlinkhere

  • Replace yourlinkhere with the URL that you’ve copied earlier and hit the enter key. For example, https://m.facebook.com/sharer.php?u=gadgetstouse.com
  • Choose the option for Your Story and tap on the Post button to share the link as a Facebook Story.


  • That’s it. You’ve successfully posted a link to your website using the Facebook Story. You can check this story by tapping on your story icon in the Facebook app.

Wrapping Up: Increase your Audience Reach

We hope that you have now learned to share your website links with the help of Instagram and Facebook stories and video features. If this 2-minute read has helped you in gaining more viewers, then hit the Like button and share this informative read among your friends to help them gain more interaction with their followers. Stay tuned for more interesting reads.

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Why can't I link a website to my Instagram story?

How do I get qualified to add links to Instagram stories? There are currently only two ways to “earn” the option to add links into Instagram stories: Either have 10,000+ followers or have a verified account. Links in Instagram stories were originally only available to users with a huge number of followers.
Create a hyperlink to a location on the web You can also right-click the text or picture and click Link on the shortcut menu. In the Insert Hyperlink box, type or paste your link in the Address box. Note: If you don't see the Address box, make sure Existing File or Web Page is selected under Link to.

Can you link website on a story?

You can add links to your stories by using Instagram's new clickable link sticker. The new link sticker is much more visible, and can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.

Why can't I add a link to my Instagram Story 2022?

Yeah, that's right, people were not able to access the link sticker option on an Instagram story because either the Instagram account was not officially verified by Instagram or the account did not have at least 10.000 followers.