Woodford reserve chocolate malt whisper for sale

• Category – Spirits, Bourbon, 45.2% abv
• Available – From this month
• Location – The US, available in Kentucky only
• Price – SRP of US$49.99 per 37.5cl bottle

Brown-Forman has released a limited-edition Woodford Reserve described by the brand owner as a “happy accident”.

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The Bourbon used in Woodford Reserve Chocolate Malt Whisper was distilled directly after the whiskey that was eventually released as the brand’s Chocolate Malted Rye extension in 2019. According to Brown-Forman, notes from the distilling of Chocolate Malted Rye carried over into the new distillate to give it a “whisper” of chocolate aromas.

“Sometimes unforeseen developments occur in the distillery that result in great flavours,” said master distiller Chris Morris. “This is one of those cases.”

Chocolate Malt Whisper forms part of Woodford’s annual ‘Distillery Series’, which Morris created to try out new whiskey flavours.

In March, Brown-Forman announced a doubling of capacity at the Woodford Reserve distillery in Versailles, Kentucky. The project includes three new copper stills and a new building for the boiler plant.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

• Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
• Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
• Perform company-level analysis to understand business model, size, and geographic focus

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