If you are running a small business in 2022, it isn’t a matter of whether you should accept credit card payments—it’s a matter of how. While businesses can accept credit card payments online without any monthly or startup fees using services like Square and PayPal, there is no escaping transaction fees (which average about 3%). That’s because card-issuing banks and credit card associations charge a fee whenever a credit or debit card is used as payment. Show
Square is one of the easiest and more affordable solutions for accepting payments online. It’s free to set up and comes with an online store, invoicing capabilities, a virtual terminal, and a point-of-sale (POS) app. There’s no application process or monthly minimums—anyone can sign up and start accepting payments online for a standard 2.9% + 30-cent transaction fee. Create your free account today. Visit Square Most Affordable Ways To Accept Payments OnlineOnline ACH & E-check PaymentsAlthough not a credit card transaction, ACH (automated clearing house) transfers are usually the most affordable way to accept payments online. If you have ever received a direct deposit paycheck from your employer or paid bills online using your bank account, those are examples of ACH payments. Popular social payment apps like Venmo also use ACH payments to transfer money for free. For businesses, ACH payments often have significantly lower transaction fees than credit or debit card payments. It’s a popular option for companies that bill via invoice or have recurring payments, such as freelance creatives and law firms. The downside to using ACH payments is they don’t provide instant approval or denial like a card payment would and can take longer to process. They also require the customer to enter their bank account and routing numbers, so it’s not ideal for retailers or other online businesses that have shopping cart functions. Some of the best ways to accept ACH payments online include:
Online Credit & Debit Card PaymentsRetailers and most other online businesses need to be able to accept traditional credit card payments, as shoppers aren’t likely to go through the hassle of providing their banking information for a one-time transaction. Although there’s no way to accept credit card payments for free, choosing a processor with low, competitive fees can still save your business a lot of money. The cheapest credit card processor for your business depends on what and how much you are selling. Ecommerce PlatformsIf you’re a retail business needing to accept credit cards online to sell products, the most straightforward and economical option may be to use an ecommerce platform or website builder with built-in payment processing. Opting for an ecommerce store with integrated payments simplifies the process of setting up and managing your store. It also allows you to collect and act on more detailed information about your customers. The most affordable online store solutions with built-in payment processing include:
Both Square and Shopify also have native tools to set up recurring billing or subscriptions. Learn more in our comparison of Shopify vs Square. Square’s free online store comes with built-in features to accept all credit and debit card payments and options to accept PayPal. Traditional Merchant AccountsIf you have an established or high-volume business (consistently processing over $20,000 per month), accepting credit cards through a traditional merchant account could be the least expensive option for your business. A merchant account is a type of bank account—so it’s a more formal setup than something like Square or PayPal because it usually requires an application and approval process. However, higher-volume businesses could receive more competitive rates from a merchant account provider than an all-in-one ecommerce platform that has set flat fees. Existing brick-and-mortar businesses could negotiate competitive online processing fees with their current payment processor. If you’re using a merchant account provider to accept credit cards online, you may also need a payment gateway to connect your merchant account with your online store. There’s no one-size-fits-all instruction for this option. Some merchant account providers, like Stax by Fattmerchant and Payment Depot, come with built-in gateways at no extra cost, while others, like Authorize.net, require you to pay an additional monthly fee or to use a separate gateway. The most affordable merchant services for online payments include:
“Zero Cost” Credit Card ProcessingIn some US states, it’s legal for merchants to pass on their credit card processing fees to customers. Depending on where a business is located, the following methods are available for those who accept credit cards online:
However, this doesn’t let businesses avoid other merchant processing fees, such as merchant account costs and PCI compliance fees. Additionally, merchants should make sure that their website has a system in place to verify that customers are located in states that allow both methods. There are a number of payment processing providers that offer this service, but merchants should be aware of key factors that make a reliable zero cost credit card payment processor.
Recurring PaymentsBusinesses that offer memberships, subscriptions, and professional services require the ability to repeatedly collect the same fees from customers on a regular basis. Recurring payment processors typically have tools for quotes, billing, and invoicing to help you bill, track, and accept payments from customers. It also needs a way to ask customers to sign a one-time authorization form, which should then be safely stored according to PCI compliance regulations. There are a number of reliable all-in-one payment processor that supports recurring payments:
Buy Now, Pay Later (BNPL) Customer FinancingIn 2021, more than half of consumers took advantage of BNPL (see more BNPL statistics here). This short-term customer financing program gave customers the opportunity to pay for their purchases in installments with minimum interest while merchants still received the proceeds of the sale in full. BNPL apps can be integrated into most popular online payment processors, while some, like PayPal and Square, provide this as a built-in service. Some of the best BNPL apps include:
Costs of Accepting Payments OnlineWhile there’s no way for businesses to accept credit card payments online for free, the exact prices will vary depending on the type of payments you are receiving and the provider you choose. Typically, if you select a provider with no monthly fees, you can expect to pay around 3% in transaction fees. For example, Square charges the following fees:
If you’re a brick-and-mortar business, it’s important to note that online processing fees are usually higher than fees to accept credit cards in-store. For example, Square’s transaction fees for swiped or contactless payments start at only 2.6% plus 10 cents per transaction. There’s no way to accept credit cards online for free because credit card issuers like Visa and Mastercard charge a non-negotiable processing fee for every transaction. This fee is called an interchange fee. Your merchant account provider or payment processor pays this fee, then passes it along to you with their markup, which can take the form of a transaction fee or a monthly fee. Learn more about how credit card processing fees work. Because of these unavoidable interchange fees set by credit card associations, direct bank payments and ACH or e-check payments are the most affordable way to accept payments online. How To Choose a Payment Processing SolutionNow that you know the different kinds of payment options available to you, when choosing a payment processing solution, consider the following:
How To Lower Your Credit Card Processing FeesWhile free credit card processing may not exist for businesses in 2022, there are many ways you can reduce the fees you pay. Here are just a few:
Bottom LineAlthough there’s no way to accept credit card payments online for free, it’s possible to find an affordable solution. Minimize costs and streamline the entire process by choosing an all-in-one solution that will host your website and offer competitive payment processing. Square is one of the most affordable and easiest-to-use solutions that offers everything you need to accept payments online, including a free payment processing account and a free website. Plus, you can add extra features as you grow and use its marketing solutions to help scale your business. Visit Square to create your free account. You May Also Like…
How can I accept credit card payments as an individual?If you want to accept credit card payments, you can do it one of two ways: merchant accounts or payment service providers. A merchant account is an account that you open with a bank to accept credit card payments.
How do I accept a credit card manually?Now, to manually accept credit card payments can vary in appearance and order depending on your provider, but generally entails these steps:. Enter the card number provided.. Enter the expiration date of the card.. Enter the amount to be charged to the account.. Enter the name of the cardholder.. What's the easiest way to accept credit cards?To accept credit card payments in a retail location—like a restaurant or store—you need a point-of-sale (POS) system with a card reader or a credit card terminal that can process transactions on its own.
Can you use your mobile as a card reader?With Tap On Phone, small business owners, don't need to purchase any additional hardware or device to accept payments. Besides, payments can be accepted from anywhere and anytime, whether it is in the store or on the go.
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