Show In mid-2019 Instagram added a profile option for the social media platform’s most powerful and important users: content creators. Instagram for business had been met with huge success, so Instagram introduced Creator accounts as a second type of Instagram “Professional account,”
positioned as a profile equipped with a variety of tools suited for an influencer’s needs. When Instagram first released the Creator account, it made sense for content creators / influencers to make the switch; Creator accounts offered in-depth detail on growth analytics that personal profiles and business profiles did not. After all, understanding your audience and its behavior on the app is imperative to creating highly engaging content. Additionally, the Creator account gave content
creators exclusive access to tools such as Creator Studio and Shoppable posting, both of which make Instagram ads more successful, making the benefits of an Instagram hard to ignore. Today, however, Instagram gives all Professional accounts (Business and Creator) nearly identical account features. So if you’re running your Instagram account like a business (hint- all creators should!) you’ll have the same access to Instagram analytics tools with a business profile
as you would with a creator profile. Growth Analytics and Instagram Insights (Business + Creator accounts)
Profile Display Controls (Business + Creator accounts)
Shoppable Posts (Business + Creator accounts)
Flexible Messaging (Business + Creator accounts)
Limitations of Creator Accounts
Maximizing Brand Partnerships with an Instagram Business ProfileUnderstanding that both Professional accounts nearly mirror one another, we asked the question, which profile is best for creators focused on Instagram marketing? Which profile would brands prefer creators to have when working together on a campaign? A recent survey found that 76% of influencers have been asked by brand or agency partners to include whitelisting and boosting as part of campaign deliverables. Given that influencer collaborations and sponsored posts only seem to keep growing, brands will continue to invest in high-quality influencer partnerships based less on organic engagement rates and more on who the content can reach. One strategy that marketers are adopting to amplify influencer content is to target it to custom audiences based on your most engaged followers, delivering your content to the most relevant users for a maximum impact (delivering success for both you and the brand). The way that brands can target those high-quality audiences is to collaborate with creators who have a Business Profile on Instagram because of the profile type’s integration with the Instagram API. Though Instagram has now shared many of the once exclusive Creator account features with Business accounts, it seems as though the platform intends to continue to exclude Creator accounts from access to the Instagram API, creating challenges for influencers and creators who rely heavily on third-party app integrations. Looking to make the switch to an Instagram Professional account? Click here to
switch to a Business account or here for a Creator account! Alyssa Chapman Content Marketing Manager Interested in a hassle-free payments solution? Schedule a demoSchedule a Demo Get started by downloading the app:Thanks! We just sent a text to your phone. Oops! Something went wrong |